Claude AI Projects: The Massive Update That Changes Everything
Anthropic's new Projects update transforms Claude from a chatbot into a persistent AI worker that remembers your specific business context across every session. Learn how to use project-scoped memory and scheduled tasks to automate your entire workflow and reclaim hours of your week.
00:00 - Intro: The Evolution of Claude Co-work
01:09 - What are Claude Projects?
02:29 - 3 Game-Changing Automation Features
04:57 - Remote Control via Dispatch
06:06 - The $285 Billion Market Shift
09:52 - Solo Operator Use Cases
14:10 - How to Set Up Your First Project
15:37 - AI as Infrastructure
Full transcript
Claude AI co-work projects take over. Let me tell you what just happened. Anthropic shipped something called projects inside called co-work And I know that sounds like a small update sounds like they just added a folder But if you actually look at what this does is a fundamental change To what AI can do for you every single day and most people are going to miss it completely Here's what co-work already did. So Claude co-work launched back in January 2026 the idea was simple but wild instead of chatting with Claude back and forth You give it a task walk away and come back to finish work and then Claude goes into actual files Read some, edit some, move some, organize some, real files on your computer Not a copy, not an upload, the actual thing sitting on your hard drive.
That was already science fiction But there was a catch. Every single time you started a new session Claude forgot everything I forgot what your company does, it forgot your writing style, it forgot that last Tuesday You told it to always format reports a certain way Every session was a blank slate and you have to re-explain yourself every single time That's the thing that stops people from actually using AI in their real work and Anthropic just fixed it So here's what projects actually changes. Projects in co-work lets you group related tasks into Dedicated workspaces within their own files, right? So you can add files, you can add context, instructions and memory.
Memory is Enabled for co-work projects. Claude remembers context from your tasks that you have to run in a project and applies it to future tasks in the same project Memory, scope to the project and Claude now remembers This is the thing that turns Claude from a cool demo into a real worker that's working 24-7 for you Something you can actually build your business around and here's how it works in practice Say you run a marketing agency with live clients Every Monday you pull data from each client's folder, write a performance report and send it off. Before projects You open Claude, explain who the client is, explain the format they like, attach the folder, run the task, close Claude, next week Same explanation, same setup and it's a lot of moving parts, right? It's a lot of messing around inside Claude co-work privacy.
With projects you create one workspace per client You can tell Claude once, here's a folder, here's how the client likes their reports Here's the format, here's the tone and every Monday after that Claude already knows You just say go, you can walk away and come back to finish reports And that is an entire morning of your week back Every week forever and there's three big pieces for this that I really want to unpack because the details matter here So persistent workspaces. Before this update Claude Co-work was session based. That meant a fresh start every time. Now it is project based So you can build a workspace Give it files and instructions and it stays there like having a desk that does not get cleared off every single night Now the beauty of that is that you get scoped memory as well So what Claude learns in one project does not carry over to others You do not want Claude mixing up instructions For example for client work in your personal projects Each project basically has its own brain with separate context, separate memory and also clean lines Then you also have scheduled tasks inside projects and this is the automation unlock So you can say for example forward slash schedule in any co-work task You can say every Friday at 5 p.m Clean up my downloads folder every Monday morning pull last week's data and write a summary every day at 9 a.m Check this folder for new receipts and add them to my spreadsheet You set it once then Claude does it every single week whilst you sleep and whilst you are on a call Even whilst you're in the gym, for example So you can operate this remotely in a very similar way to something like OpenClaude Now this is automation that used to cost a developer tens of hours to set up Now you can just set it up in five minutes in plain English And also I've personally found myself using less tools like NXN anymore because you can make all these automations yourself Instead and the other cool thing about this is you don't need to be technical I know what some of you are thinking you're thinking this sounds great for tech people with tech skills, right?
But co-work is designed as a more accessible version of Claude, right? So built into the Claude desktop app You can designate a folder where Claude can read or modify files and give instructions through the standard chat interface Which means far less technical savvy to set it up, right? And that is Anthropic's own word So some of the use cases I showcased reorganizing downloads, turning receipt screenshots into expense spreadsheets Producing first drafts from notes across your desktop into all sorts of things This is something that you can easily do and it's not a developer use case, right? That is a small business owner use case That is a freelancer who hates doing expenses on Sunday night And now with projects you create one expense project, for example Tell Claude once how to format everything And then from that point forward you just drop receipts in the folder and it handles the rest Now here's where it gets interesting as well because you've got dispatch, right?
Which means that your phone becomes a remote control So right at the same time that Anthropic dropped projects They also shipped dispatch Now this means that you can now text tasks to Claude from your phone whilst your computer does the actual work Think about that for a minute Maybe you're at the grocery store Maybe you remember you need a report before your Monday morning You pull out your phone, you text Claude You can pull last month's data from the sales folder And write a one-page summary formatted like the last report Your computer at home does the work You just check out, drive home And the report is sitting there waiting for you That means the same connectors, plugins and files you access already configured in Cowork And then you can just scan a QR code to pair your phone And desktop takes about 60 seconds to set up And you've now got remote control for your AI worker right in your pocket Now I want to be fair because this is a research preview Max Stories actually tested it and found about a 50-50 success rate on tasks Strong for information retrieval, still shaky for complex cross actions But this is version 1 and the trajectory is what matters, not where it is on day 1 Now here's where it's interesting because Wall Street is also paying attention And following the Cowork launches, enterprise software stocks Shared a combined $285 billion in value As investors repriced companies whose core functionality Overlapped with what Anthropic's desktop AI could automate That's $285 billion ServiceNow, Salesforce, Snowflake, Intuit, Thomson Reuters These are the companies that corporations pay billions every year to manage their business And Wall Street is basically saying Claude is coming for them IBM shares also suffered their worst single day loss since October 2000 And they were down nearly 13.2 percent After Anthropic published a blog post about using Claude code To modernize something called COBOL A blog post tanked one of the oldest tech companies in the world by 13 percent And then Microsoft did something nobody predicted Despite a $13 billion investment in OpenAI They built their newest flagship M365 feature on Anthropic's Claude Cowork technology So Microsoft unveiled Copilot Cowork, an AI system that runs tasks in the background Creates documents and works across Microsoft 365 apps powered by Claude And now Claude is inside Outlook, inside Teams, inside Excel, inside PowerPoint Inside the software that almost every office worker in the world uses today If you work in a company that uses Microsoft 365, Claude is coming to your workspace Whether your company specifically decided to adopt AI or not It is being embedded inside the infrastructure At Spotify, engineers can now kick off a large-scale code migration Just by describing what they need in plain English And the result, up to a 90 percent reduction in engineering time for code migrations With over 650 AI-generated code changes shipped per month 90 percent If a task used to take 10 hours and now takes one, what happens to the nine hours? Either you do nine times more work or you need fewer people But there are only two options At Novo Nordisk, Claude powers NovoScribe Handling regulatory documentation for new medicines Now this is highly specialized, highly technical work Requiring expert knowledge and extreme precision The kind of work that used to take a team of expensive specialists working for weeks These are not startups playing around They're massive global companies betting their operations on something like Claude Cowork Now if you want to actually set up what I'm talking about Not just watch a video about it Come join us in the AI Profit Boardroom at theaiprofitboardroom.com Or you can go to the link in the comments description We have four weekly live AI coaching calls Where we walk you through how to set up tools like Cowork projects step by step We have real screenshares, not slide decks When Anthropic drops something like this We cover it the same day with a video tutorial And there are 2600 business owners in there right now All of them automating, all of them sharing what's working You can DM people, connect locally using the map feature Meet up in person or post a question at 2am And someone will be awake to help So you've also got prompts inside there for every type of task Business and workflow, already written, already tested Just plug in your details and go to theaiprofitboardroom.com And come build with us Now let's talk about why this matters for you More than it actually matters for someone like Spotify And here's the thing that people miss right Spotify has an engineering team They have people whose entire job is to figure out how to use AI They have budget, resources They're going to figure out all this stuff regardless You don't have to do that You are running everything yourself You don't have to have time to spend three days learning a new tool You need things to just work straight out of the box right Now the cool thing about projects in Cowork Is the thing that makes this actually usable for a solo operator Because you can set up one, set your files, write your instructions in plain English And every time you run a task inside that project Claude already knows your context You don't need to re-explain You just describe what you want and need done right For a freelancer who does the same types of tasks for multiple clients This is enormous because you can create one project per client And each project has that brand's guidelines right Preferred tone, files, history You open the right project, assign the task, walk away And Claude delivers finished work already in that client's voice That is output quality that used to require years of experience with a client Claude replicates it on day one Because you took 15 minutes to set up the project correctly Now let's talk about real setups you could build right now If you were a content creator You could have one project per platform You could have a YouTube project, a Substack project, LinkedIn projects Each one of them has a tone guide Format rules, audience profile, examples of US content Every piece of content you produce through that project Is consistencies on brand every time If you're a consultant you can have one project per client So you could drop in all of their documents, previous reports, preferences And every deliverable comes out already customized without you explaining context If you are in e-commerce for example You could add product descriptions with a project With your brand voice guide and catalog structure So for example you could plug in the product specs in the photos And Claude could write descriptions in your brand voice every single time Real estate, you could have listings with projects in your tone Typical buyer, standard format, drop in property details You could come back to a polished listing ready to publish And the common thread is You invest 15 to 20 minutes once to build the project correctly And that investment pays off every single time you use it That's leverage, that's what AI automation actually means in practice Not replacing yourself, multiplying yourself Now here's a bigger picture Claude can now handle tasks across Excel and PowerPoint Passing context between them You could do a financial analysis in Excel And Claude turns it into a PowerPoint automatically There's no copying, no reformatting Context flows between applications on its own inside projects Anthropic actually introduced a pre-built plugin template Spanning for example HR, design, engineering, operations, financial analysis Equity, research, private equity and wealth management So you're not building from scratch You can just pick the template closest to your work and customize from there Organizations can actually connect Co-work to Google Drive, Gmail, DocuSign and FactSet So your document library, email, contracts and financial data Are all connected to Claude in one place Investment banking firm William Blair described this as Claude becoming a platform level intelligence layer Across enterprise workflows In plain English, Claude is not trying to be one more tool It is trying to be the thing that connects all your tools The layer underneath everything, right So when something becomes infrastructure, it becomes unavoidable And that's the game that Claude is playing Now the question I keep hearing is Is AI going to take my job? That's the wrong question The right question is What was previously impossible for me to do alone that I can now do with AI? Before calculators, accountants spent enormous amounts of time Doing arithmetic by hand When calculators arrived, accountants didn't disappear The arithmetic became trivial They could then spend their time on judgment, strategy and expertise The boring part got automated The valuable part got amplified And this is exactly what's happening right now The boring repeatable tasks of knowledge work For example, organizing files, formatting reports, pulling data Writing first drafts All of this stuff is being automated So you can spend your time on the stuff that actually requires your brain Now Kate Jensen, head of America at Anthropic Said we expect that every knowledge worker will feel that way about co-work The way engineers already feel about Claude Code A tool that engineers probably couldn't live without anymore In two years, the people who have built AI automation into the workflows Will find it almost physically uncomfortable to imagine working without it Just like you probably find it uncomfortable to imagine navigating by paper map So let's talk about next steps If you're new to co-work, first check if you have access It's available on paid Claude plans So Pro, Max, Team and Enterprise It requires the desktop app for macOS or Windows Pro plan is $20 a month If you're already paying for Claude Pro, you already have access Download the Claude desktop app, open it, look for the co-work tab Step one, don't start with a complicated project, right?
Start with one annoying folder on your computer It could be downloads, desktop, receipts And tell Claude, organize this by type And remove anything I haven't touched in six months So just feel what it is like to watch it work Step number two, set up your first project Think about one task you do every week Reporting, client communication, content creation Create a project for it, add your folder Write your instructions and be specific about tone, format, audience, preferences The more you put in on setup, the better every output will be And step number three, set a scheduled task inside that project One thing that runs automatically It could be a weekly report, a daily file organization, monthly summaries Walk away, come back to finish work that you did not have to do The first time that happens, it clicks, it all clicks Now this is not the finished product Anthropic is not done building co-work What just dropped is already powerful But what's coming is more powerful Every month, new connectors, features, capabilities The foundation being laid right now Is the foundation everything else gets built on If you understand co-work today You will understand the future of how work gets done If you're confused by it today That confusion compounds as everything gets more capable and more integrated Now Claude is inside Microsoft 365 It's on your desktop, it's on your phone Claude can access your files, calendar, email documents It can run whilst you sleep And Claude can do the same task every Monday morning Without you touching anything That's not a tool anymore That's an infrastructure shift And the people who treat it like infrastructure Who build around it Who integrate it into the structure of how they work Are the ones who are going to look back at 2026 As the year everything changed Co-work projects is not a headline It's a foundation And the question is What are you going to build on it? So if you want to go deep and actually build this into your business Come find us at the aiprofitboarding.com Link in the comments description 2600 business owners already in there 4 live calls a week Daily tutorials Prompts for everything And a map to connect with people near you locally And 24x7 support Because someone is always online The window where this is still early enough to be an advantage Is not going to stay open forever Use it right now And I'll see you in the next one
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