01What Claude Design Is and How It Works

Claude Design is a new AI tool from Anthropic that lets you create polished visual work by just having a conversation. You describe what you want, and it builds websites, animations, presentations, apps, and even games for you.

It works with two panels side by side. On the left is a chat box where you type your prompt. On the right is a live canvas where your design appears.

You can then refine the design by chatting more or by clicking directly on parts of the design to edit them.

The tool is powered by Claude Opus 4.7, which is Anthropic's most capable vision model. This means it can understand design the way a human designer would, so it creates functional designs, not just pictures.

02Main Features of Claude Design

Claude Design includes several features that make it stand out from other AI design tools. Here are the key ones shown in the episode:

  • Brand baked in: You can give it your logos and colors, and it will use them directly in your designs.
  • Inline comments: You can add comments directly inside your design to suggest changes.
  • Custom sliders: It builds little slider controls so you can fine-tune things like colors and spacing.
  • Multiple export options: You can export as a ZIP file, PDF, PowerPoint, or HTML, or send it to Canva.
  • Hand off to Claude Code: You can send your design to Claude Code for further editing.
  • Shareable links: You can share a link with your team so they can view and edit the design.

These features make Claude Design useful for many different projects, from landing pages to internal tools.

03How to Set Up and Start with Claude Design

Getting started with Claude Design is simple. Here are the steps shown in the episode:

  1. Go to Claude Design and create a new project.
  2. Add any context you have, like screenshots, code bases, or Figma files.
  3. Set up your design system with your brand colors and logos.
  4. Write a prompt describing exactly what you want to build.
  5. Claude Design will ask you a few questions to clarify your needs.
  6. Click start and watch it generate your design on the canvas.
  7. Refine the design using the chat or by clicking directly on elements.
  8. Export your final design when you are happy with it.

You can turn off tweaks if you don't want to customize colors as you go. You can also present the design in full screen or in a new tab.

04How to Use Claude Design for Websites, Animations, and More

In the episode, Julian Goldie shows five specific use cases for Claude Design. Here is how each one works:

  • Websites: Type a prompt like 'create a beautiful, interesting, fun website for the AR Profit Boardroom.' Claude Design asks questions, then builds a full website with sections and styling.
  • Animations: Ask for an animation with fun facts about a topic. It creates a full animated video with color palettes and fonts, which you can tweak with comments or drawing.
  • Presentations: Say 'create a presentation about the latest AI news this week.' It pulls in the news and designs 12 slides with dates and layouts.
  • Apps: Build a Pomodoro timer app with a to-do list, calendar, and streak tracker. You can switch between focus modes like 25 minutes with 5-minute breaks.
  • Games: Create a ping-pong game with animated graphics and sound. You can play against the computer, and it has automatic scoring.

For each use case, you just describe what you want, and Claude Design builds it for you.

05Results and Comparisons Shown in the Episode

Julian Goldie tested Claude Design with several projects. He built a website, an animation, a presentation, a Pomodoro timer app, and a ping-pong game. All of them looked polished and worked well.

The presentation he created had 12 slides, which he said looks more like a website than a traditional slide deck. The ping-pong game was the only one that needed tweaking the first time, but the second version looked great.

Julian compared Claude Design to other tools. He said it looks better than generic AI-generated websites and better than any template or other AI design tool he has used. He also noted that designers are expensive and Figma has a steep learning curve, but Claude Design fills that gap.

He mentioned that Claude Design is in research preview, so it might not be 100% polished yet, but the results are impressive.

06Tips, Limits, and Mistakes to Avoid

To get the best results with Claude Design, follow these tips from the episode:

  • Be specific in your prompt: Include the goal, layout, content, and audience. For example, 'build me a landing page for a London based SEO agency targeting SaaS founders.'
  • Use the tweaks feature: You can fine-tune colors and other design elements as you go.
  • Add comments: Use inline comments to make direct edits to your design.
  • Know the limits: Claude Design is in research preview, so it may not be perfect. One game needed tweaking before it was smooth.
  • Use the verifier agent: For games and complex builds, Claude Design plans meticulously and checks its work, but you should still review the output.

Avoid weak prompts like 'make me a landing page.' The more specific you are, the better the output will be.

07Who Claude Design Is For and Why It Matters

Claude Design is for anyone who needs visual work but does not have design skills. It is great for business owners, marketers, agency owners, and anyone who wants to turn ideas into something they can show people.

It matters because most people have ideas in their heads but cannot get them out. Designers are expensive, Figma has a steep learning curve, and Canva requires you to know what good looks like. AI image tools give you pictures but not functional designs.

Claude Design fills that gap. It lets you create prototypes, slide decks, landing pages, mobile app mockups, one-pagers, forms, and dashboards. This saves time and helps you present your ideas clearly.

It is also free for now, rolling out to free users gradually. If you are on a Pro or Max plan, you have access already.