01What Custom AI Automation Is and How It Works

Custom AI automation is a system you build yourself, using AI tools like Claude and a few prompts, to automate a specific task in your business. In this episode, Julian Goldie built one live on camera for a community member named Christina. She needed to take a case study she already had and rewrite it for a different audience, like turning a blog about SEO into a lesson plan for teachers.

The automation works by feeding the original content into Claude along with custom instructions. The AI then rewrites the content to match the new goal, audience, and style. You do not write code.

You just write good prompts. The whole process happens in seconds. This lets you repurpose one piece of content for many different readers without starting from scratch each time.

02Main Features of This Custom AI Automation

  • Content rewriting for any audience: You give it a case study or blog post, and the AI rewrites it to target teachers, parents, business owners, or any other group.
  • Custom instructions: You tell the AI the exact angle, tone, and structure you want. The AI follows your rules.
  • List of avoided topics: You provide a list of words, phrases, or tasks the AI should never use. This stops it from repeating the same ideas over and over.
  • Uses Claude, not ChatGPT: Julian says Claude produces much better writing for content tasks. It sounds more human.
  • Claude project setup: For regular use, you create a Claude project. Inside, you attach example content you like and store your custom instructions. This saves time and keeps outputs consistent.

03How to Set Up Your Own Custom AI Automation: Step by Step

  1. Open Claude: Sign in to Claude. Do not use ChatGPT for writing tasks, because Claude gives better outputs for this kind of work.
  2. Write your base prompt: Paste the original content (e.g., a case study) into a new chat. Add instructions that tell Claude what new angle or audience you want. For example, "Rewrite this case study for teachers. Use simple language and include a lesson example."
  3. Add custom instructions at the top: Before the content, write a sentence like: "Important: Always pick different tasks than the last time." This guides the AI to avoid repeating old choices.
  4. Create a list of things to avoid: Think about what the AI keeps repeating. Write those items in a bullet list and add it to the prompt. For example: "Avoid using the same example topics. Avoid starting every paragraph with 'For instance.'"
  5. If you will use this automation often, create a Claude project: Open the projects area in Claude. Name it something like "Content Rewriter." Attach 2-3 example pieces of rewritten content that you like. Paste your custom instructions and avoid-list into the project instructions field.
  6. Test the automation: Run your prompt once and check the output. If you still see repetition, add more items to your avoid list or sharpen the custom instructions. Repeat until you get good results.

04How to Use the Automation: Walking Through a Real Example

In the episode, Julian walked through Christina's original request. She had a case study that was about one topic. She wanted it rewritten to help teachers.

Julian first tested the original prompt Christina had written. The output was messy and used the same tasks repeatedly.

Then Julian made four fixes. First, he added a custom instruction at the top of the prompt: "Make sure to pick different tasks and examples each time." Second, he gave the AI a list of things to avoid, like specific repeating words. Third, he switched from ChatGPT to Claude.

Fourth, he suggested creating a Claude project with example files and the instructions saved.

After the fixes, the automation started producing better, more varied outputs. It came up with different tasks for each new rewrite. It also included a script, visuals, and duration suggestions, which made the output more useful.

You can follow the same steps for any content you want to repurpose.

05Results and Comparisons Shown in the Episode

Julian tested Christina's original prompt first. The output was repetitive. It always picked the same tasks.

The content did not match the new audience well. Julian said the original approach was "a little bit messy."

After applying the four fixes, the output changed. It became more varied and more relevant to the target audience. Each new rewrite used different examples and structures.

The AI also suggested visuals and a video script with durations. Julian noted that Claude outperformed ChatGPT for this writing task. The biggest difference was that Claude's output felt "a lot more human." The comparison shows that tool choice and prompt structure matter a lot for custom AI automation quality.

06Tips, Limits, and Mistakes to Avoid

  • Mistake 1: No custom instructions. Without telling the AI to avoid repetition, it will often use the same tasks. Always add a line like "Important: Pick different tasks each time."
  • Mistake 2: No avoid list. Be specific about what the AI should not do. Create a bullet list of words, phrases, or topic types to skip.
  • Mistake 3: Using ChatGPT for writing. Julian says ChatGPT is not great for writing tasks. Use Claude instead for better, more human results.
  • Mistake 4: Not using a project for regular tasks. If you do this automation weekly, set up a Claude project. Store your best examples and instructions there. It saves time and keeps outputs consistent.
  • Limit: This automation works best when you give clear, specific instructions. Vague prompts still produce mediocre results.

07Who This Custom AI Automation Is For and Why It Matters

This automation is for business owners, content creators, and marketers who create content regularly and want to repurpose it for different audiences. If you have blogs, case studies, or social posts that could also help teachers, parents, or another niche, this tool saves hours of manual rewriting.

It matters because you get more use out of every piece of content you create. One case study becomes two, five, or ten different versions. You reach new readers without extra work.

And because you build it yourself with no coding, you can tweak it any time. Julian demonstrated in the episode that even a beginner can get good results by following a few rules: use Claude, write clear instructions, and avoid repetition.