From TikTok Penalties to Multi-Platform Growth - with Edward Sturm

So, we have the SEO legend himself, Edward Sturm here. Welcome, Edward. Let's go. Thank you, Julian.

And should we just kick this off with the crazy story you had from last night? Yeah. It was so funny. So, I like meeting with fans when I can, when I'm able to.

And one guy hit me up in this European city that I'm in and he's like, hey, I'd like to take you to dinner. I'm like, cool. And so, we go to this like amazing steak place. Oh, my God.

The food was so good. And we're sitting there. I'm having like red wine and steak and a baked potato and the salad and it's like, if you've ever been to Peter Luger's in New York City, it's like Peter Luger's in Europe. That's like how I would describe it.

Peter Luger's is one of the most famous steakhouses in New York City and it's like Peter Luger's in Europe. So, I'm sitting with him and I'm just telling him like how little time I have, how stretched thin I am because for people who don't know me, I have a daily SEO podcast, seven days a week. Haven't missed a day since starting 877 days ago. Have not missed a single day.

I've been sick. I've had headaches. I felt terrible. Bad things have happened.

Haven't missed. I've traveled. Haven't missed a single day. And I've made social media videos for 1,150 days in a row without, again, without missing a single day.

So, I'm telling him like I'm stretched thin. I have no time for anything. He's like, have you heard of Julian Goldie? And I'm like, dude, I'm going on Julian Goldie's podcast tomorrow in like 12 hours.

And he's like, whoa, no way. And he couldn't believe it. But he was going to tell me like, yeah, AI avatars and stuff like you do. But he couldn't believe it.

He literally was like, it was completely unprompted. He's like, have you heard of Julian Goldie? Wow. And he's like, I'm going on his show tomorrow.

I'm on it. It was so funny. We must have very similar audiences, I reckon, in many ways. I think we do.

When I looked at the comments for our episode together, when you came on my show, it was a bunch of people being like, Julian, I've learned so much from you. I watch you all the time. Great to see your actual face and not your avatar. People said that.

That was something that people said. That's interesting. For me, I actually record live streams daily on YouTube. But I think that some people miss that because we publish eight videos.

And so if you just miss that one single video, it's gone. Dude, your live stream game, I'm always notified about it on LinkedIn and on X, which is so cool. Because I'm always seeing it. So are a lot of people tuning in?

Yeah. Actually, quite often, the live streams get more views than the organic. And then it's a lot more long form. So it tends to convert better.

And also, because it's long form, I kind of follow that. You know, Russell Bronson, like his hook story offer framework? I learned it and forgot it. That's what I did.

And then I turned it into a GPT, so I'd never forget it again. That's what's up. And then every time I create a live stream now, I just put in the topic and it does a whole hook story offer method for me. And that is really powerful, like crazy powerful.

Yeah, would recommend. That's really interesting. So it gives you an outline for a live stream? Yeah, yeah, 100%.

And how long are you live streaming for each day? Anywhere between 30 to 90 minutes. And so how many people will tune in? So like live, usually I would say maximum like 500 people or 1000 people max.

And then... That's crazy. Every day? Yeah.

Yeah, yeah, yeah, yeah. Oh my gosh. Yeah, I mean... When you started, were you nervous having it be live?

You are at first and then you realize there's absolutely nothing to be nervous about. It's so chill. I mean, I've done live streams in like a tank top or, you know, being super low energy. I've made a million mistakes sharing my screen or sharing the wrong stuff that I should never share.

That's what I'd be nervous about. Sharing the wrong stuff. Doxing myself. You know, like that's happened before.

Yeah. Yeah. Yeah. That's...

So what are you... You're showing yourself doing SEO? It depends. Like right now, mostly AI.

And then I'll show some... I'll try and subtly put SEO into it because most of the time, if I do an SEO video, people don't watch it. But if I do an AI video and it has little elements of SEO, people still know that I sell it. But it gets way more views.

Like maybe 10x more views. Because people are so into AI. Yeah. It's just like...

Yeah. Yeah. And it's subtle. So for example, okay, you could design a landing page for your agency or your SEO course and then you're still showing AI, but you would reach a lot more people for sure.

Let me ask you, do you have trouble doing really focused work when you're live streaming? Yeah. I mean, it's not focused at all. I mean, I guess the focus work is a live stream.

Like that's what I would consider the deep work that I'm doing there. Yeah. Yeah. That's cool.

You know, actually, so we were talking about Alex Ramosi before we started recording and I... Like he made this video many, many months ago and I still remember it. You know, we were saying he makes some videos and you forget them. But like this is one where I just will remember it for a long time.

And so he was at a stadium and there were all these famous people at the stadium. And so first, it was like the traditional famous people who were... I don't know if you know the story. It was like the movie stars and the TV stars and they were announced and there were some people in the audience who were like, okay, yeah, yeah.

And then the TikTokers were announced and it was actually a little bit like TikTokers and social media stars were announced and it was a little bit more like, all right, yeah, because more people could relate to them. Then it was the YouTubers who were announced and people went a lot more crazy for the YouTubers. Then lastly, it was the live streamers who were announced and people were going nuts for the... He's like, I couldn't believe how the applause and standing ovation that the live streamers were getting.

And he's just like, and then Gary Vaynerchuk at the same time is like, everybody needs to be live streaming right now and you're doing it and you're doing it and I'm not. And I'm like, shoot. There's some other SEO people who are also live streaming. Who's live streaming right now?

I'd be interested to check out their channels. This guy on TikTok, he always has his Star Wars posters in his background and I can't remember his name, but I'll send it to you afterwards. He's like a well-known SEO guy on TikTok. Interesting.

Yeah, yeah. He live streams, I think like every day on TikTok doing SEO stuff. Peace. I've always wondered about, have you cracked the code on TikTok?

For a while, I was really viral on TikTok. Now my videos don't get as many views as they used to, but I mean, I have 125,000 followers on TikTok. I've made videos that have gotten like 7 million views on TikTok. I made the most viewed video in the world on the Silicon Valley bank collapse that got like 5 million or then I reposted it.

Probably 10 million on TikTok. So I had it cracked. I don't know if I have it cracked anymore, but I would say that I've more so cracked Instagram. And Meta.

Dude, Facebook pages are crazy. All right. We got so much to talk. Let's break it down.

So what we're doing on Instagram right now, what's working? Reels are amazing. I would say reels are incredible. I love making good reels and they pop off and it's like a lot of reels do so well.

And oh my God, if you have one good piece of content, you can repost it over and over again and it will continue to go well. I'm the biggest affiliate for many different SaaS products. I only make affiliate videos for products that I have used and that I like. So one of them, AIpodcastmatcher.com, which uses AI to connect hosts who want guests on their shows with guests who want to go on podcasts.

I used it a couple of years ago to get backlinks for a product because I'm like, I bet I could get a lot of backlinks going on podcasts. This was before anybody had heard of me. I had no social presence. I didn't even have TikTok.

I'd never even made a TikTok. I'd never made a social video. And with this tool, I was able to go on 30 podcasts in three months. 10 podcasts each month.

No one had heard of me. And oh my God, these things were showing up on Google Image Search because podcast thumbnails or YouTube thumbnails do so well on Google Image Search. Oh my God. And they were showing up all over just the normal Google search.

So I was going to all these podcasts and I made a video where I was just like sitting in a cafe, super casual, made it in 10 minutes and I'm like, you can go on podcasts as a guest even if nobody has heard of you. I make this video in 10 minutes showing the tool, AIpodcastmatcher.com, which is a URL that I bought, which 301 redirects to my affiliate URL. Make it in 10 minutes. It goes really viral.

I repost it every couple of months and it still performs well. And just from this 10 minute video alone, I get several thousand dollars a month from just this recurring because the commissions are recurring. Someone signs up and it's recurring. And it was 10 minutes and yeah, and that comes out on Facebook as well.

You post on Instagram, it automatically cross posts to Facebook. But what's so crazy, so TikTok will not, TikTok will suppress videos that are complete reposts, YouTube will do that as well, Instagram will not. And so every couple of months I just repost viral content on Instagram and it always does well. And it's, that's, it's so cool.

Like I, so I reposted a content that I made in Poland a couple of months ago. I'm sorry, two years ago. I reposted it two years ago and I had all these people mess and it went viral again. It got like 400,000 views and I had all these people messaging me and they're like, are you in Poland?

Are you, are you in Poland? Let's meet up. Have you, have you heard of something called TickFusion? No, what's that?

So it's designed for this, right? So for example, with Instagram, you can download that reel and repost it, right? With TickFusion, you can download the reel, repurpose it into a unique video in the eyes of the algorithm, and it can create like 10 or 50 or a hundred copies. And then you can post them all as trial reels on Instagram.

Oh, so if you want to like 10 X or a hundred X the same video, you can do it using that method. Dude, I'm, I'm afraid, I am afraid of, of connecting tools like that to my IG because I've spent like, I've spent years building up my IG and I would be concerned that there would be a bug that would just like, I don't know, I wouldn't be paying attention and like a million videos would be posted in, in like a minute, um, or, or like these like short-term win tactics could somehow, cause I've, I've played in the short-term win tactics arena before. And I literally, like I did it on X and the reason I don't, I have this X account called show progress, which has 5,000 followers. And I, I recently switched to a new account because I bombed that with some like short-term X growth, growth strategy, which I thought was great at the time, but it actually wasn't great for a completely unforeseen reasons that nobody would have guessed.

And, and so when it comes to, to assets that I'm building up for, for years and years, I don't mess around with like short-term plays like that, even like, and it sounds fine, but then again, posting like 50 to a hundred trial reels a day of repurposed content sounds a bit dangerous. Don't get me wrong. I will post viral videos as trial reels, but maybe I would do one a day, but like 50 to a hundred. When it comes to mass posting, I mean, you're the, you're the, you're the God of that and, and, but you, you came on my show and you shared what happened to your Google search console.

Yeah. Yeah. That's it. I think it is a little bit black hat, but it's very interesting.

I think like, I mean, number one, it doesn't post for you. So you control like how many you would post. I think if you did like five a day, you're probably okay. Yeah.

I think five a day would probably be fine. That's interesting. And you know, there is, um, I'm sure you've discovered this as well. When you have a, when you have a piece of content that goes well, a lot of the time you can make new content about that same subject matter and people are still interested.

100%. And so I basically have like a journal that I'm, it's a spreadsheet of like I call it evergreen subject matter because it's just always interesting and it always gets views. People always love, love it. Always love stories on it.

I'm going to set that up. Actually, that's a great idea. We found something similar. Like for example, if we talk about notebook LM and we just put new notebook LM update is insane.

Once a week really pop off. Like it usually is a good update for it. Yeah. Yeah.

Well, nope. Notebook LM is sick, but that's, but like really notebook LM is evergreen subject matter. I didn't know that. Yeah.

Yeah. Like that does really well. There was some that used to do insanely well, but I think like it was some sort of hack on, um, on like Google traffic, you know, Google trends and that sort of thing. Yeah.

On, um, like the for you page for Google basically. You know what I mean? Like on, on your phone, yeah. Yeah.

Yeah. But I don't, I don't know the, I don't know the hack that happened. Yeah. It was basically like I could post, for example, um, how to make money with chat GPT.

And if I did that once a week, it would get like a hundred K or 50 K views. Yeah. But YouTube is clamping down on make money content. So I've deleted every single video I've ever made about making money.

Wait, what? Oh, I know. I did. I did see that, but like, I saw that starter story had some problems.

We, we got, we got a community guideline hit for it as well. For, but like, were you doing anything suspicious? I would say it wasn't anything super dodgy, but I think once your account gets clapped once, it's much easier to get clapped again and again. Cause you kind of an algorithmic hit list.

What, what, um, what's the video monetized? Yes. What, um, like, cause I mean, I make, I put up a, uh, okay. So I put up a, I put up a video recently where I read this thread from this guy.

Um, Sarvesh, I don't know. I don't remember how to pronounce the last name. Brilliant SEO. Um, and he made this incredible thread about doing local SEO.

And he said, this is what, this was the introduction for the thread. And I remember it because it was so hard hitting. He's like, they lied to you. They said it takes 12 months to rank, but you can make a hundred thousand dollars a month in just 90 days with local SEO.

Here's how I would do it. So I made this, I made this, this, I literally made a podcast just reading his thread on, on X and giving my commentary on it and putting in graphics and stuff, and I titled it like how to make a hundred thousand dollars in 90 days with local SEO, and it's done extremely well, but like, is it against the guidelines? Like there's been so much make money content on YouTube and I'm not like saying make money in dodgy ways. I, this is like, yeah, it's very, um, I mean, you know it as well as I do.

Cause you spend so much time building up a YouTube channel and you want to play by the rules. So it's like, it's strange. One of the biggest issues is, uh, it's algorithmic. So yeah, quite often you don't know why you've been hit.

It will give you some generic community guidelines, but it won't tell you why. And then if you get clapped, it's kind of like, okay, well I don't know how to fix this. I can appeal it, but I don't really know what I'm appealing against. And then the problem is once you've got one strike, if you get one strike, you can't post for a week.

If you get two strikes within 90 days, you can't post for two weeks, three strikes, channel's down. You won't get it back. It's brutal. It's brutal.

Yeah. I have, um, that's so actually that's something that I want to do. So I have a YouTube rep, uh, like I'm in like some YouTube community program and there are events in New York city, which is where I'm from and I haven't been to them. I've only been to the live events cause I travel so much.

I'm so rarely home. But like, yeah, on my to-do list over the next couple, like one of the things that I want to do is a lot of big people follow me. So I just want to like meet with them. I'm always working, but I actually want to like travel to different places to meet with people.

I want to, and I used to travel a lot more than, than I do. So I want to start, I want to start traveling more again. And I want to go to these community events in New York, these YouTube community events in New York and meet people who work at YouTube in case something like this happens, which I mean like the fact that it happened to starter story. And as far as I know, starter story is like the most white hat channel.

It's literally like how entrepreneurs succeeded and the stories that like Mark Liu was, I think posted at YouTube just the other day, like don't take down starter story. This is crazy. You got to fix the AI moderation system. So no, I, I feel, I feel, I feel that man.

Yeah. I think the goal for me is like just have so many channels that it doesn't really matter what happens, right? Like if you have an email list of a hundred thousand people and then you have an X account of like a hundred thousand, maybe you have like eight. I love, I love my daily podcast, which is the, I get most of my views on my daily podcast from YouTube versus, versus Shopify and Apple podcasts, which is still good, but it's just, it's way better on YouTube and it's more fun.

Like I'm making awesome SEO content, like I have an awesome editor. I'm making awesome SEO content. It's so much fun. I have like great guests on my show.

I was so hyped to have you on. Thank you. Yeah, I don't know. That's scary.

I'll tell you what else. So I'll tell you what else is really cool. I was so hyped about this. I'm still so hyped about this.

So you can cross first, first of all, I don't know if you've seen what I've been sharing about LinkedIn and how LinkedIn is completely popping off. I'm getting literally 500 to 800,000 impressions every week on LinkedIn. Tell me how I want to know this. Dude, I'm J I just repost my reels from Tik TOK.

It's every day, the same reel. is posted from TikTok to Instagram Reels, to YouTube Shorts and to LinkedIn. And lately, I think LinkedIn has been putting a multiplier on consistent posting. So like the more you post consistently, like LinkedIn is gonna like multiply the impressions you get.

And it's only been recent because I started posting like three to 10 times a day on LinkedIn after seeing what happened to a friend. And a friend had a dead account. He hadn't posted with it on LinkedIn in years. And all of a sudden he starts posting five times a day.

And he goes from zero impressions to 12,000 impressions in a week with a dead account posting five times a day, which is very unnatural with a lot of other systems that like that behavior, just going from nothing to rapid posting would be seen as spammy and suspicious. He would be flagged for that, not on LinkedIn. And so, and I know him, I'm like, is this real? He's like, it's real.

He shares a screenshot. And I'm like, all right, I'm gonna start posting a ton. So like that day, I post 10 times in that day. And I basically in like two weeks, I went from 220,000 impressions on LinkedIn, which is what I was getting just normally posting reels, every day cross-posting reels, to in two weeks, 220,000 impressions, so like 660,000 impressions.

So I 3X them, my 3X my weekly impressions on LinkedIn posting more. And similar to Instagram, you can repost viral content. But now what's so exciting is you can cross-post content on X. It doesn't have to be videos.

It can be like text posts or images where with commentary, with written commentary, take that, post it to LinkedIn, but also post it to your Facebook page and post it to threads. So now very often, the same thing that I put on X will also come out on LinkedIn, will also come out on my Facebook page, will also come out on threads. And how much time does it actually take to like post it across all of these? Like nothing.

And it's a lot more visibility. It's so exciting. And Facebook, by the way, people on Facebook spend money. I mean, like, I'm sure you know this, the demographics on Facebook, it's a lot of older people.

It's people who are more used to spending. It's people who are into their careers. It's just the demographics of Facebook are a lot older. So like a following with a Facebook page, especially in our niche matters a lot more.

People on Facebook spend money. So like I just put in a post-purchase survey for my SEO course, compact keywords, the thing on my shirt. And I found out that a lot of customers, surprisingly, were coming from my Facebook page. Now here's why this is surprising.

Because my Facebook page has 47,000 followers. My Instagram page has 225,000 followers. I have almost five times the followers on Instagram. And I get more views on Instagram.

But I am probably making more money from Facebook. That's crazy. And so, and you can cross post from X to LinkedIn to Facebook to threads, come on. It's amazing.

It's so easy. I'm so hyped about that. My God, dude, and this stuff ranks on Google. Let's talk about SEO for a second.

So I got this incredible testimonial for my course like two days ago from this guy, Omar, or like three days ago. The guy takes my course, makes four, my course costs $500 for November, makes four grand in his first six weeks. Takes my $500 course, makes four grand in his first six weeks, sends me an amazing video testimonial. So what do I do?

I take that video testimonial, and in addition to putting it on my site, I share it on X, I share it on LinkedIn, I share it on my Facebook page, and I share it on threads. And I see that when you're like, I think if you're searching compact keywords or like compact keywords review, that video testimonial is showing up at the top. That's like, you wanna do reputation management? Post your awesome reviews to all of the places that I just mentioned with language brand plus review.

And man, it's so cool. And like, I'm just cross-posting, and it's working really well for SEO. Facebook people spend money, Facebook users spend money, and I'm growing and it's fun. Yeah, I am hyped about it, man.

I'm also like, when I was with this guy last night, I was talking to him and I'm like, man, what is life gonna be like? Because I'm already like, I started posting every day three years ago, November 1st, 2022. And I can't believe how far I've come just posting just at least one video every day. And I'm like, man, what are things?

Cause now I'm like scaling up my team a lot. And I'm like, man, what are things going to look like in a year? I just can't even imagine at the rate that I'm on. But I don't wanna get like, I don't wanna get hit for some stupid, like make money stuff.

That's like, dude, that stuff is legit scary. That's the stuff that keeps me up at night. I got hit for some really, it was like algorithmically hit. So I'll tell the story.

This man, this drove me crazy. So there was, actually it's really funny because it's gonna kind of relate to you. So, okay, so there was this video of a kid riding a bike with fireworks on his wheels. And it was, I saw this video, I think on X, and it was going really viral.

The kid didn't crash. It was like a 12 second video. He's just riding. It looked really cool because of the fireworks on the wheels of his bike.

And it was just a cool video. Kid riding his bike with fireworks on the wheel, right? And I post, I use that as my hook. And then it's me like speaking over it.

I'm on like the top of the screen or I'm at the bottom of the screen and on the top is that video. And I say, using AI generated posts to do SEO is like riding a bike with fireworks on your wheels. Like it looks cool and you could get great results, but it could end up in a horrific disaster. And so I make this video and it does well on Instagram because the moderation on Instagram is a lot less strict than on any other platform.

It gets me a violation on TikTok. And it gets me a violation on YouTube because it's a minor, which I didn't, and it's a viral video. And it's not like an obvious kid. The kid was like probably like 16 years old.

But like it's auto flagged. I'm literally making a commentary on how it is dangerous. And it's a 12 second thing. And I got a 90 day violation on both TikTok and YouTube.

And man, like Julian, and I know that you'll understand this that scared me so much. It's a certain level of pain and anxiety that's hard to explain unless you've been in that situation, right? It's like, it's your baby, you know? Yeah, I mean, you've spent so long.

So many, you have a team, like you have a team for your YouTube. You spent so long and so much money building it up. So much effort, so much thought has gone into this. And for a stupid AI mod where you know that you're playing within the rules.

And so I showed it to a lot of my other influencer friends and they're like, yeah, you should not have been hit for that. Like, that's great. There's nothing wrong with this video. And I'm sure that with, I haven't seen your make money videos, but I'm sure there's nothing wrong with them.

Yeah, it was just like standard. I mean, and let's be honest, like the amount of stuff on YouTube these days is pretty wild. Like there's some crazy stuff on YouTube when it comes to making money. So it's one of those, but you live and you learn and you learn, okay, right.

Let's play a bit more safe now and just go from there, at least in the meantime. But I've seen a lot of people on X complaining about getting penalties on YouTube. Like, especially the last couple of weeks. I was seeing that and it scared me.

Like again, like starter story. What? Starter story is so white hat, I think. Yeah, yeah, it's wild.

Actually, you know, one of the guests I had on recently was Raw Keith. I don't know if you're familiar with him. He's killing it on school. He's pretty much like fifth all time and he only launched last quarter.

But one of the interesting things he was talking about on the interview that we did together was that all his reels on his Instagram are sponsored reels from tools. So he will do like a video about an AI tool, but that AI tool was sponsored and paid. And he's making 300,000 a month just from the Instagram profile, just because it's sponsored videos. It's so crazy.

How many, how many, how many, how many followers does he have on IG? He has 735,000. Interesting. Yeah, I'm hiring a, I'm also hiring a manager.

Cause I get like, I mean, you probably get it too. I get like five to 15 requests from brands every day. And lately the brands who have requested have been like the biggest in the world, the biggest name brands in the world. And I never, I mean, I always ignored them.

Cause like, I do like, I do SEO for my own businesses. Like that's, what's fun for me. I make the, I literally made my course because I'm like, well, I'm growing this SEO audience. I need a way to monetize it.

And then I thought I would make the course in two months. It took me a year to make it. And. And it gets people great results, so I push it extremely hard, but like this like, I don't know, I wasn't trying to be an influencer, is I guess like what I'm saying.

I have other businesses, I wasn't trying to be an influencer, and now I'm an influencer. And I'm like, all right, but like I only want to... I like that approach where he labels them all sponsored, because if I'm going to promote a tool, I want it to be something that I really F with, like AI Podcast Matcher, which I literally use or have used like a lot. But you know, if you're being very transparent that this is a sponsored post, that's different, because you're not saying that you use it and love it.

It's just an exchange. Like you're not diluting your brand, which I'm very cautious about. Yeah, you're not recommending something that you're not endorsing something that you haven't tried. You're literally just you're literally saying, hey, I got paid to make this video.

Yeah, yeah, that's it. I think that's a good way to do it for sure. The other one that I've seen working on Instagram as well for monetization is ManyChat. For example, like Nick Sarif, I don't know if you're familiar with him in the AI world.

What he does is he'll create a reel about a tool and it'd be like, you know, comment below if you want access to this tool. As soon as they comment, ManyChat fires out an affiliate link. And then the next day, he also upsells his AI community too. So he kind of like monetizes in two different ways.

ManyChat is crazy. And it's on my to do list of things to implement. I have a lot of friends who use ManyChat a ton. And I just haven't.

Are you using ManyChat? Yeah, on my business account. Yeah. And how's it working?

It's pretty well. Yeah, we get a lot of comments. I mean, so we actually got clapped on Instagram earlier this year. And for what?

It was called like impersonation, like stealing someone's identity. But it was me. And when you appeal to Meta, like they just flat out deny it and then you can't get the account back. So it's pretty brutal.

It's another one of these like algorithmic AI platforms. Was it on your own personal? It was on a business IG, but it was it was mine. It was like my account.

That's actually good to know. Because so one of the things that I'm hiring for is I'm hiring an AI filmmaker to make really cinematic ads for compact keywords, like the type of ads that I grew up with watching for like Halo 3. Because like I love creative, grand cinematic ads, like just extremely creative stuff. And I was thinking about doing it with an external IG account.

But now now I'm like, with like a branded compact keywords IG account. But now, if there's a risk of like impersonation, which I didn't even consider. Because I'm literally going to give the creator like access to my likeness and to my voice to just clone to make cool ads with. But you're telling me like there's a risk that that account will get hit?

Yes. Which is insane. Yeah. So I think the best way around it, just get a premium account and get the blue tick on it as soon as you can.

Oh, so if you have the blue tick, you'll be fine. I'm pretty sure because like when we started a new account, it's been fine, you know, ever since. And, you know, so I do have the blue tick on my personal IG. So what I might do, because when you have that, you can actually talk on the phone to support representatives.

And which is like meta little literally gives you support representatives and they're real and they talk to you on the phone. Now they are in the types of countries that you would expect them to be in. But but they understand English well enough. So I think I could do that and ask them like, hey, I'm going to set this this account up.

Will there be any problems if I do this? And is there a better way to do it? That'd be pretty good. Yeah, I should ask him about the blue tick is very valuable.

I should call him up. I should call him up and ask about my old account. You should call them up and ask about your old account. And please let me know what happens.

I'm very interested in that. Like I want to know everything about how the Instagram about how basically every algorithm works, including the search algorithm. Like I like learning about algorithms, but like Instagram, because I spent so much time building up an IG account. I always something that I think about is like you see like these the huge accounts, ones that are way bigger than us.

And they've had to face similar problems. So like, OK, I was thinking about Mr. Beast. Like I posted a video of a 16 year old kid riding a bike with fireworks on wheels.

Mr. Beast posts way more dangerous stuff. How has he gotten like how have these accounts gotten away with it for so long? Like they must have some representatives who they turn to.

That's like it has to be that. I was thinking the same of like the make money niche. I mean, for example, you got Alex Almosi talking about, you know, making 100 million dollars or something crazy like that with no sort of disclaimer or anything. Well, you know, actually, I looked at his site.

There was a there is a there was like a big disclaimer on the site for the for the 100 million dollar money. But I mean, like, which was inside the video is like, you know what I mean? Yeah. Yeah.

Yeah. I don't remember if there was a disclaimer inside the video. I remember seeing it on the site, but I don't remember if there was one inside the video. Yeah, but good for him.

But I mean, like, yeah. No, dude. No, I'm not hating. I'm just like, how do we how do we stop?

Like, how do we prevent ourselves from getting hit by by egregious AI moderation, which is clearly mistaken? I don't know. But I'm kind of trying to hedge my bets and create multiple accounts just to avoid these sort of situations. But the problem with that is you're spreading yourself thin.

Yeah, you're not focusing on like do the way to succeed is to focus on one thing. So like spreading yourself thin, like that's what I say to everybody. So I told you I like meeting with fans. I met with this 21 year old kid.

It was like a few I met with so many fans this week, man. It was crazy. But and so I was working from a cafe and this 21 year old kid was like, Oh my god, crazy to see you in my city. Like, I'd love to meet.

I'm like, okay, sure. I'm working from this cafe. Come hang out. And I'm like, what are you working on?

So he tells me he has he's so he has a co founder, but he's doing like 80% of the work. And he's doing three companies at once. And I'm like, listen, I'm like, listen, man. You need to work alone because you're doing all the work.

And you need to focus on just one company because you are you are spreading yourself too thin. And he's like, I'm always starting different companies and none of them are succeeding. I said, this is what I said to him. Let's let's do some crazy make money online type stuff right now.

Sorry. This is what I said to him. I said, what would be a lot of money for you? He said $100,000 a month.

I said, and he's 21 years old. I said, okay, listen, if you take my advice, you will make $100,000 a month by the age of 25. Within four years, you'll be you'll be 25 years old making $100,000 a month if you take my advice. And this is what I said.

I said, pick one thing that you can focus on. Don't have a co founder and just stick with that for the next like 10 years. And by year four, you'll be doing $100,000 a month, you'll make a ton of mistakes, you'll stagnate, you'll plateau, things will will seem like everything's going wrong. And of and you'll persist for four months, then you will figure it out.

You'll have a huge upward spike, you'll hit another plateau, you'll persist for months, figure it out, have another enormous upward spike, and so on and so forth. And four years later, you'll be making $100,000 a month. Everyone bounces around from thing to thing to thing to thing to thing. And when if they had just stuck with that one thing, they would have been like way better off over the long run, way better off, they waste so much time going from thing to thing to thing to thing to thing.

And so I really I mean, I embody this, you can see this in in everything that I do. I think spreading yourself thin is the death of, of like business people, entrepreneurs of everybody. I am very worried about it. Whereas like, man, you have a YouTube channel with 290,000 subscribers.

And like, yeah, I mean, if you have so many subscribers, like you could just keep building it up into this incredible, like, look, your your violation is going to end in 90 days, play it safe for the next 90 days. And then like, I mean, man, the path in front of you is insane. Dude, like, you're you're Julian Gold here. You know, thank you.

Nice. It's one of those where like, I think it depends as well whether it actually takes up your time. Or if it's something that could run in the background without impacting what you do. So for example, if we have these other channels, but I don't have to think about it.

And I don't have to touch it. And it doesn't change anything that I do day to day. Then it's not a big issue. That makes sense.

But if it's like, okay, yeah, you're spending a couple hours doing a live stream on this channel, then that channel, then creating two different videos here. And you're not even posting on your main channel. I would see that as a problem. But I mean, so are you what are you going to do?

Are you just going to hire clippers? Like how are you? Yes, we have clippers. And then also bear in mind, like the the AI avatar videos, we do require like like, nothing for me.

So it's like, just pay someone $25 and they'll post every day for you. Mad Fientist 25 dollars for how much? Jayden Just one video a day. Mad Fientist Okay.

Jayden Or like for example, we have one channel where basically I have a coach in the airport who will order him. He'll do a coaching session. Then he'll send that coaching session link to an editor and that editor will post it on YouTube on a separate channel. And then it's like, don't even think about it.

But I know the interesting thing that Alex Lomosi said actually, his recent mastermind was that the way that he's doing his content now, he's planning to turn it into a system where people working for him will do the same thing across multiple channels. That's like his next big thing. It's like kind of brand with, you know, like all these repeatable formats he does like, for example, breaking down someone's business, or like a big lecture rant, or like speaking in front of an audience. He's basically turning that system into something that people inside his team and inside his brand will do for him on multiple channels.

Mad Fientist Why? Why multiple channels? Jayden Because it'll build out. He's basically just going really hard on brand.

Like that's his focus. And I think the reason that he's trying to do that is because like, you know, one of the things you mentioned, you know, he made like 100 million in 24 hours. He was saying that only he trained 750 salespeople to be able to sell that package. And only 11 million of the 100 million came from salespeople.

The rest came from the checkout page. And the reason for that was how powerful his brand is. So if he can like five or 10x that, simply by just duplicating himself, you know, and finding someone else who can do the same thing, then he's basically like YouTube world domination level. Mad Fientist It's interesting, man, because so I made this video about this Instagram account called Instant Bollywood.

And Mr. Beast, did you see this video? Jayden Yeah, I saw this. Yeah, super interesting.

Mad Fientist Yeah, so Instant Bollywood, Mr. Beast, like Mr. Beast was even impressed. Instant Bollywood posts 100 times a day on Instagram.

And Mr. Beast was like, like, how are you not flagged with that? Like, like, how can you even do that? And Instant Bollywood, which they post like paparazzi content of like Bollywood stars.

There they said, Facebook told us that we can do it. Facebook said we can post 10 times in an hour. It doesn't matter. Like Facebook said we can post like Facebook told us that we can do it.

We can post as many times as we want. And Instant Bollywood gets 9.2 billion impressions every month. 9.2 billion impressions every single month. And I know a lot of big Instagram accounts.

And they've all told me the same thing, which I've experienced myself. The more they post, the faster they grow. And they're all posting on the same account. So I'm hiring clippers too.

And I constantly think about is it better to have them post to my channels? Or is it better to have them post to new accounts? And then you have to warm up the accounts. And it's like, how are you doing?

Are you using a VPN? Are you not using a VPN? Have you thought about that? What are you going to do with the new accounts?

Are you going to use a VPN? Are you going to do something else? Well, we have, I mean, so we just use it normal, you know, that sort of thing. And then we also have like...

So no people are posting from their own IP address? Yeah, they're just posting their own IP using our other accounts. And then they just sign in as like a manager of the channel and post there. So it's pretty simple.

Are they creating the accounts or the account owners? Or are you creating the accounts and then they're signing? Either I'll create them or my team will create them. Yeah.

And then... Are they connected to different Google profiles? Nah, don't worry too much about that. I think the only problem you would have is like if you had a clap on your channel, on your main channel, and you're not supposed to post on any other channel due to circumvision rules.

So like if you can't post for two weeks on any other channel, and then someone in your team on that channel is posting on another channel, then you've got problems. So yeah, but I'm just conscious of time as well. And I want to be respectful of your time as well, my friend. Yeah.

Man. Dude, this was so much fun. So much. It's like, honestly, both times that we've chatted, I've been...

It's been so fascinating. I love your energy, man. So enthusiastic as well. Dude, I admire everything that you have done, except for getting hit by Google.

But aside from that... Dude, there's a reason that the guy that I was out with last night was like, have you heard of Julian Goldie? You got to pay attention to Julian Goldie. The stuff that you've done is legit impressive.

And you're out here killing it, living an awesome life. So dude, I love talking to you as well. You too. We should meet in real life sometime soon.

I want to. Yeah, I got to see. I mean, I don't... Is your location public or...?

Bangkok is pretty public. Yeah. Yeah, I'd love to see Bangkok. Yeah.

Awesome. So if anyone wants to connect with you or is there anything you want to plug? Compact viewers, Massie, of course. You won't regret it.

Just check out the video at the top of the landing page and the video testimonials. And my YouTube channel, if you like this conversation, Julian Goldie came on my show, The Edward Show, so you could search Edward Sturm, Julian Goldie. I'm sure this will come up and then the podcast that we did together will also come up. All right.

Thanks so much.