01What Gen HQ Is and How It Works
Gen HQ is a creative AI education platform where people learn how to use AI tools for creative projects. The host built it to teach longer, more in-depth tutorials about creative AI. The platform runs on School, a community-hosting platform, and focuses on educating people about the latest AI tools and how to make money with them.
In this episode, the founder explains that Gen HQ is more than just tutorials. It brings in industry experts from around the world who teach practical skills. These experts have real experience working with creative AI, so students get actionable advice they can use right away.
The goal is to help people find AI work, price their services correctly, and stay ahead in a fast-moving industry.
The platform currently has five employees working to create content and manage the community. They produce about 97 pieces of content each month, including social media posts and longer educational videos.
02Main Features of the Gen HQ Platform
Gen HQ offers several key features designed to teach creative AI effectively. First, it provides in-depth tutorials that go beyond what you find on social media. These tutorials cover how to use new AI tools for creative work like image generation, video production, and music creation.
Second, the platform brings in guest experts from around the world. These are practitioners who have real experience working with creative AI. They teach actionable steps that students can apply immediately.
Third, Gen HQ focuses on practical business skills. Students learn how to find clients, how to price their work, and how to build a career in creative AI. The platform also offers B2B seat sales, where companies buy subscriptions for their teams.
For example, Gen HQ sold 200 annual subscriptions to the UAE government.
- In-depth tutorials on the latest creative AI tools
- Expert lessons from industry practitioners
- Business training for finding work and pricing services
03How to Get Started With Gen HQ
Getting started with Gen HQ is straightforward. The platform uses School, which makes it easy to join and access content. Here are the basic steps to begin:
- Visit the Gen HQ website or find it through School's platform.
- Sign up for a membership, which costs $97 per month.
- Start watching the in-depth tutorials on creative AI tools.
- Join the community to connect with other members and experts.
- Access the expert lessons and learn actionable steps for finding AI work.
- Use the resources to start building your own creative AI skills and client base.
The platform is designed to be simple and intuitive, like Apple products. You don't need technical skills to get started. Just sign up and begin learning at your own pace.
04How to Use Gen HQ: Examples From the Episode
In the episode, the founder walks through how the Gen HQ team uses the platform and creates content. They use Monday.com to manage their production schedule. Each day, the team assigns tasks to editors and creators.
For example, they might work on social ads, branded content, or educational videos.
The founder also shares how they market the platform. They use Instagram organically, posting about 20 times per month. They also run Facebook ads that bring in 10 to 20 new members daily.
The ads cost about $5,000 each but return double that amount in revenue. This strategy has been very effective for growth.
Additionally, they use ManyChat to send automated DMs on Instagram. They send about 20,000 DMs per day to promote Gen HQ. This has been running for 557 videos, compounding their reach over time.
They also post on YouTube and LinkedIn to attract more members.
- Monday.com for production scheduling
- ManyChat for automated DMs
- Facebook ads for paid acquisition
05Results and Growth Strategies for Gen HQ
The founder shares impressive results from Gen HQ. The community brings in about 10 to 20 new members per day through Facebook ads. At $97 per month per member, that means $1,000 to $2,000 in new recurring revenue daily.
The churn rate is about 20%, so they have to keep refilling the community with new members.
The Instagram page, where they post creative AI content, generates around $300,000 per month in recurring revenue from sponsored posts. This is separate from the Gen HQ platform. The founder also does consulting work and client projects to stay current in the field.
They have a goal to create 100,000 jobs in the creative AI sector over the next three years. To achieve this, they plan to bring Gen HQ into universities and school systems. The current work on School is just the beginning of their larger vision.
06Tips, Limits, and Mistakes to Avoid With Gen HQ
The founder shares important advice for anyone starting a similar community. First, pricing matters. They initially priced Gen HQ at $350 per month, and no one bought it.
Someone advised them to lower it to $97 per month, and people started converting. Price your offering correctly from the start.
Second, they warn about the fast pace of AI. Keeping up with new tools is exhausting. The team creates videos whenever a new tool launches, even if it means sleepless nights.
If you want a good work-life balance, consider a slower topic like knitting or hobbies.
Third, they emphasize the importance of having boots on the ground. The founder still does one client project per month to stay current. This ensures the education they provide is practical and up to date.
- Start with a lower price to test demand
- Be ready for constant content creation in fast-moving fields
- Stay involved in client work to keep skills fresh
07Who Gen HQ Is For and Why It Matters
Gen HQ is for anyone who wants to learn creative AI and build a career in the field. This includes beginners who have never used AI tools and experienced creators who want to stay up to date. The platform is especially useful for people who want to find AI work, price their services, and get paid for creative projects.
The platform matters because the AI industry moves extremely fast. New tools launch every week, and staying current is hard. Gen HQ provides a centralized place where you can learn from experts who are actively working in the space.
This saves you time and helps you avoid costly mistakes.
For businesses, Gen HQ offers a way to train teams quickly. Companies can buy bulk seats for their marketing departments. This is a cost-effective way to upskill employees in creative AI without hiring consultants or sending them to expensive courses.
Ultimately, Gen HQ aims to create 100,000 jobs in the creative AI sector. By educating people and connecting them with work, the platform is helping shape the future of the industry.
