01What is Hermes Muse and how it works

Hermes Muse is an AI agent that looks at your existing content, finds what's winning, and gives you new content ideas based on that data. It runs automatically every day, so you wake up to a fresh list of ideas that are likely to perform well.

In this episode, Julian Goldie shows how Hermes Muse works. It scans your channels, counts views and attention, and then scores each piece of content. The system blends attention and velocity into one "heat score." That score tells you which topics are hot right now.

Then, using that data, Hermes Muse forges new ideas for titles, hooks, and formats. It's like having a personal content researcher who never sleeps. The name comes from Greek mythology: Hermes was the messenger who carried ideas from the muses to creators.

Here, Hermes Muse does the same for your content.

02Main features of Hermes Muse

Hermes Muse has several features that make content planning easier. Here are the main ones:

  • Automatic daily analysis – It checks your content every 24 hours on a scheduled cron job.
  • Heat score – It blends views and attention speed into one number that shows what's hot.
  • Idea cards – Each idea comes with a title, hook, and format, ready to use.
  • One-click creation – You can turn an idea into a video, SEO article, or social media image instantly.
  • Free API options – You can use free APIs or local models to avoid token costs.
  • Integration with other agents – It connects to video agents, SEO systems, and memory for a full workflow.

These features are designed to save time and reduce guesswork. Instead of brainstorming from scratch, you base decisions on real performance data.

03How to set up Hermes Muse

Setting up Hermes Muse is easy, even if you're not technical. Julian shows that you can get the full system inside the AI Profitable Boardroom community. Here are the steps:

  1. Go to the AI Profitable Boardroom website or use the link in the description.
  2. Join the community (it has over 3,800 members).
  3. Go to the classroom section to find the latest Agent OS version.
  4. Download the zip file that contains the full system.
  5. Watch the included video tutorial to learn how to install it.
  6. Set up your content channels so Hermes Muse can read your data.
  7. Schedule the cron job to run every 24 hours.

You can also run it for free by using free APIs or local models. That way, you don't need to spend tokens on every analysis.

04How to use Hermes Muse daily

Once it's set up, using Hermes Muse is simple. Every morning, you open the dashboard and see your new ideas. The system has already done the work while you slept.

In the episode, Julian walks through an example. First, he shows the dashboard with analytics and trending topics. Then he points to the list of ideas ranked by heat score.

Each idea card shows the winning topic it's based on and gives you a title, hook, and format suggestion.

To create content, you just click on an idea. You can choose to make a video, write an SEO article, or generate a social media image. The system is connected to other agents, so it generates the content instantly.

For example, Julian clicks on "make a video," and the video agent creates a fully personalized video for him.

You can also connect Hermes Muse to your memory system. That way, it logs your winning ideas and uses them to improve future suggestions. This creates a loop where the system gets smarter over time.

05Results and tests shown in the episode

Julian shows real examples of Hermes Muse in action. He wakes up to a tab with ideas that are ranked by heat score. The system has analyzed his content and picked out the winners.

He mentions that the system works for any audience size. It's based on a formula that looks at your specific data. So even if you get 10 times fewer views, it still works because it's relative to your own performance.

Julian also compares the old way versus the new way. The old way took about 45 minutes per day: checking analytics, looking at competitors, brainstorming titles, and writing from scratch. With Hermes Muse, that time drops to zero because everything is automated.

In the episode, he also shows that the system can generate images based on an idea. The image generator creates social media visuals instantly, which saves even more time.

06Tips, limits, and mistakes to avoid

Here are some tips and warnings from the episode:

  • Don't rely on intuition alone – Julian says you'll lose against people who use data. Let Hermes Muse count the ballots from your audience.
  • Use free APIs if you want to save money – You can run the system for free with local models, so token costs aren't a barrier.
  • Don't skip the cron job – The scheduled run is what makes it automatic. Without it, you'd have to run it manually.
  • Focus on winners – The system is designed to double down on what works, not to guess randomly.
  • Be patient if your audience is small – The formula still works at any scale, but the ideas will reflect your current data.

Avoid the mistake of ignoring the idea cards. They include the reasoning behind each suggestion, so you can trust the data.

07Who Hermes Muse is for and why it matters

Hermes Muse is for content creators, marketers, and business owners who want to stop guessing and start creating based on data. It's especially useful if you're busy and don't have time to analyze your performance manually.

Julian notes that most people are too busy implementing to stop and look at what's working. This system solves that problem by doing the research for you. It's like having a full-time social media researcher who never takes weekends off.

It matters because content creation is competitive. If you base your next piece on proven winners, you're more likely to get attention. You save time on research, and you avoid burnout from repeating the same guessing game.

Even non-technical users can benefit. Julian shows that the system is easy to set up, and the community inside AI Profitable Boardroom offers support and tutorials. You can start with free APIs and scale up as you see results.