01What 'Why Your AI Product Isn't Selling' Means

Why your AI product isn't selling usually comes down to one big mistake: you built it before you validated demand. In this episode, Julian Goldie explains a simple three-step system to fix that. He says people vote with their money, so if they don't buy before you create, they probably won't buy after.

The system is: offer, pre-sale, delivery. You start with a strong offer, then you sell it before you build. Only after you have a few buyers do you create the product.

This way, you never waste time on something nobody wants.

Julian has used this method for his agency, info products, and digital products. It works for apps, courses, and software too.

02Main Features of the 3-Step Validation System

The system has three clear steps that work together. Each step has a specific job.

  • Step 1 – The Offer: Create an offer so powerful that people feel stupid saying no. It can be for any product, not just agencies.
  • Step 2 – The Pre-Sale: Put up a simple landing page where people can buy before you build. Send traffic from email or social media. Offer a discount or bonuses for early buyers.
  • Step 3 – The Delivery: Once you have 5–10 sales, start building. For courses, teach live to the first buyers. For apps, get feedback and iterate.

This system saves time and makes sure you create what people actually want.

03How to Set Up the Pre-Sale for Your AI Product

Setting up a pre-sale is simple. You don't need a finished product. Follow these steps.

  1. Come up with a powerful offer. Make it clear and attractive.
  2. Create a simple landing page. Explain what you will sell and the launch date.
  3. Add a pre-sale discount and bonuses for early buyers. Call it a founder's deal.
  4. Send traffic to the page. Use your email list, social media, or any channel you have.
  5. Wait for at least 5–10 sales before you start building the product.

Julian notes that even big companies do this. Meta launched something with a wait list, so most people can't use it yet. That's a pre-sale.

04How to Use the System: Walking Through Examples

Julian showed a real example. When he built AR Pro for Boardroom, he first launched with a different offer and price. Nobody bought it.

So he sat down for three hours and came up with better offer ideas. Then he changed the sales page and sent traffic again. Eventually it started converting.

This shows the point: if your sales page doesn't convert, you haven't wasted time on a product nobody wants. You can just change the offer and try again.

For delivery, Julian prefers to teach course modules live to the first buyers. They can ask questions, and he can adjust the content in real time. For apps, he gets customers on a call, shows them the product, and asks for feedback.

He keeps iterating until the feedback is better and better.

05Results and Comparisons: What Works and What Doesn't

The episode doesn't share specific sales numbers or charts. But it does share a clear result: the pre-sale method works for Julian. He has used it for his agency, info products, and digital products.

He also shows what doesn't work. Creating something first and then hoping it sells is a waste of time. He says he did it the hard way before.

Another point: the offer matters a lot. When he changed the offer for AR Pro, sales started to come. The pre-sale page itself is a test.

If it converts, you have a good offer. If not, change it.

06Tips, Limits, and Mistakes to Avoid

Here are key tips and mistakes to avoid.

  • Never build before you have pre-sales. That's the biggest mistake.
  • Make the offer so good that saying no feels stupid. Spend time on it.
  • Use a simple landing page. You don't need a full website.
  • Offer a founder's deal with discount and bonuses to motivate early buyers.
  • Wait for at least 5–10 sales before you start creating.
  • During delivery, listen to early customers. Adjust the product easily.

A limit of the system is that it requires you to have some traffic, like an email list, to send people to the pre-sale page. If you have no audience, getting those first sales is harder.

07Who This Is For and Why It Matters

This system is for anyone who builds AI products, apps, courses, or digital products and wants to sell them. Julian says it's not just for agencies. It works for any product.

It matters because selling is the hardest part. Most people build first and then struggle to find buyers. This system flips that.

You find buyers first, then build.

It also helps you create something people love. Since you work with early customers in step three, you learn exactly what they want. That saves time and reduces waste.