01What Is Hermes Agent Lead Generation?

Hermes agent lead generation is a system built on the Hermes agent that finds, verifies, and contacts leads automatically. It uses the Hunter API to find real companies and people based on your description. You just type what you want, and the machine does the rest.

In this episode, Julian Goldie shows how he built a lead machine inside Hermes. It feels like a SaaS tool but runs on Hermes agent. You can generate leads for any industry, like SEO agencies for his Goldie Agency.

02Main Features of the Lead Machine

The lead machine has several powerful features that make outreach easy. Here are the key ones:

  • Find and enrich leads: Type a description, and it finds matching companies and emails.
  • Automatic verification: Checks every email before sending to avoid bounces.
  • Lead scoring: Rates each lead from 0 to 100 on fit and removes poor matches.
  • Personalized emails: Writes a personal opener and short email for every lead by name and company.
  • Segmentation: Organizes leads into new, enriched, valid, contacted, and replied.
  • Dashboard management: View who you've contacted, how many leads were sent, and edit settings.

You can also paste in an existing list to enrich. The system works for any business type, like agencies, e-com stores, or local services.

03How to Set Up Hermes Agent Lead Generation

Setting up the lead machine is simple, even if you're not technical. Julian says, 'Literally, all you need to do is get the agent OS, or build it yourself, and add your API key.' Follow these steps:

  1. Get the agent OS, which is a dashboard where Hermes, Claude, and other agents share one memory and screen.
  2. Go to the settings section inside the agent OS.
  3. Add your Hunter API key for lead finding.
  4. Set up a separate email address for sending outreach emails, as recommended by Julian.
  5. Follow the installation guide for detailed instructions.

Once set up, you can start typing your target description and generate leads with one click.

04How to Use the Lead Generation Machine

Using the machine is straightforward. In the lead section, you type exactly what you want to find. For example, type 'SEO agencies interested in link building' and click 'Find and enrich now.'

The system then finds relevant domains, emails, company sizes, and enrichment status. It segments leads into categories like new, enriched, valid, contacted, and replied. You can delete or remove irrelevant leads.

The process works in four steps: describe, find, verify, and write. You describe your ideal client in plain English. The machine finds real people, verifies their emails, scores their fit, and writes a personal outreach email for each one.

You can then send the emails and manage campaigns from the dashboard.

05Results and Comparisons Shown in the Episode

Julian compares the old way of outreach to the new way with Hermes. The old way involved finding lists by hand, guessing emails, using multiple tools like Hunter and Pitchbox, and dealing with bounces. It was time-consuming and often sent emails to irrelevant websites.

With the lead machine, everything is automated. It finds real people, verifies emails, scores leads, and writes personalized emails. Julian says, 'The end result is you get actual good leads, and you've automated the outreach.'

He notes the system is experimental but works as demonstrated. He also mentions seeing 'loads of people inside' getting results, with testimonials from agency owners, e-comm owners, and coaches.

06Tips, Limits, and Mistakes to Avoid

Julian offers several tips for using the system effectively. First, use a separate email address for outreach to keep it sandboxed from your personal stuff. Second, always approve everything before it goes out—you can check emails before sending.

He also warns that the lead machine is experimental, so expect some quirks. Avoid relying on it for critical campaigns until you're comfortable. Another mistake is not using the scoring feature—it removes leads that aren't a good fit, so trust it.

One limit is that you need an API key, but it's easy to add. Also, the system works best when you describe your target clearly; vague descriptions may yield poor results.

07Who Should Use Hermes Agent for Leads

This lead generation system is for anyone who wants to automate outreach. Julian says, 'If you can describe what customer you want to reach, it works.' That includes agency owners, e-commerce stores, coaches, and local services.

It's especially useful for people who are tired of manual lead finding and want a single place to manage everything. Julian built it for his own agency, but anyone can set it up, even non-technical users.

The agent OS includes the lead machine, a 30-day roadmap, four coaching calls a week, and a community of 3,700 founders. This support makes it easier to get started and succeed.

08Why Hermes Agent Lead Generation Matters

Automating lead generation with Hermes Agent changes how you get clients. It saves hours of manual work and reduces bounces by verifying emails. You wake up to replies, not bounces.

Julian says, 'The moment you switch, this changes the way you can get clients or the way you do outreach forever.' It's a powerful system that integrates everything into one dashboard.

Even though it's experimental, it's already working. With the agent OS, you get updates daily and support from a community. This makes it a viable option for modern outreach.