01What Is the Hermes Lead Machine and How Does It Work?

The Hermes Lead Machine is a system built inside Hermes Agent that generates leads for you with one click. You type who you want to reach, and it finds real companies and people, verifies their emails, scores them, writes a personal outreach email, and sends it — all from one dashboard.

The machine uses six moving parts. You only ever touch the first one: describing your client. The other five — finding, verifying, scoring, writing, and sending — happen automatically.

This turns hours of manual work into a single click.

02Main Features of the Hermes Lead Machine

The Hermes Lead Machine offers several powerful features that make lead generation faster and easier:

  • One-click lead generation — Type a sentence like "SEO agencies interested in link building" and the system finds relevant leads.
  • Automatic email verification — Checks every email before you send to avoid bounces.
  • Lead scoring — Ranks each lead from 0 to 100 based on how well they fit your description. Low-scoring leads are removed automatically.
  • Personalized outreach — Writes a personal first line for each lead using their name and company.
  • Dashboard management — View who you've contacted, how many leads you've sent, and edit settings — all in one place.
  • Flexible input — Paste your own list or let the machine find leads for you.

03How to Set Up the Hermes Lead Machine

Setting up the Hermes Lead Machine is straightforward. Follow these steps:

  1. Get the Agent OS — the dashboard where Hermes, Claude, and other agents share one memory and screen.
  2. Add your API key in the settings section. This connects the machine to the tools it needs.
  3. Set up your email address using the installation guide. Use a separate email from your personal account to keep things sandboxed.
  4. Navigate to the lead section inside the dashboard.
  5. Type your ideal client in plain English — for example, "SEO agencies in the US."
  6. Click "Find and Enrich" to start the automated process.

04How to Use the Hermes Lead Machine: A Walkthrough

Using the machine is simple. Start by describing who you want to reach in plain English. For example, type "SEO agencies interested in link building" and click "Find and Enrich."

The system then finds real companies and people that match. It verifies their emails using Hunter API and enriches each lead with details like domain, email, company size, and whether it's enriched. You can see all leads in a table and delete any that don't fit.

The machine scores each lead. If a lead is not the right fit, it removes them automatically. Then it writes a personal outreach email for each lead by name and company.

You can approve everything before sending. Send from your own inbox, and the system tracks replies and bounces in the dashboard.

05Results and Comparisons from the Episode

In the episode, Julian Goldie showed a demo run where he typed "SEO agencies" and the machine found verified leads with enriched data. He compared this to the old way of doing outreach.

The old way involved finding lists by hand, guessing email addresses, using multiple tools duct taped together, and sending unpersonalized emails. It took hours and often resulted in bounces or irrelevant leads.

With the Hermes Lead Machine, you type one sentence, it finds the right people, checks every email, scores leads, writes a personal opener, and sends. The result is actual good leads with automated outreach. Julian noted that people inside the community are already getting results with this system.

06Tips, Limits, and Mistakes to Avoid

To get the most out of the Hermes Lead Machine, keep these tips in mind:

  • Use a separate email address for sending outreach. This keeps your personal inbox clean and safe.
  • Approve every email before it goes out. The system lets you check personalized messages first.
  • Start simple — describe your dream client clearly. The more specific you are, the better the results.

Avoid common mistakes: Don't skip the verification step. Verifying emails reduces bounces and improves deliverability. Also, don't rely on old lead lists — let the machine find fresh leads for you.

Finally, remember this is experimental. Test and adjust your description to get the best matches.

07Who Is the Hermes Lead Machine For and Why It Matters

The Hermes Lead Machine is for anyone who needs leads — agency owners, ecom store owners, coaches, and local service providers. If you can describe your ideal customer, the machine can find them.

This matters because the old way of finding leads is slow and manual. You spend hours on spreadsheets, guessing emails, and using multiple tools that don't talk to each other. The Hermes Lead Machine automates all of that in one place.

Julian Goldie built it inside the Agent OS, a dashboard where all your AI agents share one memory and screen. You get the lead machine, a 30-day roadmap, coaching calls, and a community of 3,700 founders ready to help.