01What the Hermes Agent Profile Builder Is and How It Works

The Hermes Agent Profile Builder is a new dashboard feature that lets you create multiple AI agent profiles inside one Hermes instance. Each profile has its own identity: a name, description, model, built-in and optional skills, and MCP servers. This means you can build teams of AI agents that work together on complex tasks.

In this episode, Julian Goldie shows how the profile builder works in practice. You go to the profile section in your Hermes dashboard, create or edit profiles, and then assign them to different roles. For example, one agent can be a keyword researcher, another an SEO writer, and a third an internal link builder.

They all share the same system but have separate specialties.

The real power comes when you combine profiles with a Kanban board. You add tasks to the board, and the agents triage, work on, and complete them in parallel. Julian calls this an "assembly line" for AI agents.

02Main Features of the Hermes Agent Profile Builder

The profile builder brings several key features that make it easier to manage multiple AI agents:

  • Multiple profiles in one dashboard – You can create, edit, and switch between many agent profiles without leaving Hermes.
  • Customizable settings per profile – Each profile gets its own name, description, model, system prompt (Sole MD), skills, and MCP server configs.
  • Clone configs – You can copy settings from an existing Hermes agent profile to save time when setting up a new one.
  • Import or remove memory and session state – Decide whether a new profile should start fresh or carry over past context.
  • Chat individually or orchestrate as a team – Talk to each profile one-onone in the chat section, or add them to a Kanban board to work together.
  • CLI command export – Each profile lets you copy a CLI command to run it from a terminal.

03How to Set Up the Hermes Agent Profile Builder

Follow these steps to set up your first agent team using the Hermes Agent Profile Builder:

  1. Go to your Hermes dashboard and open the Manage section.
  2. Click on the Profiles tab to see all existing agent profiles. You can edit any profile here: change its name, description, model, and SOL MD.
  3. To create a new profile, click Create, then enter a name and description. Pick the model you want that agent to use.
  4. Choose whether to clone config from another Hermes profile or start from scratch. You can also import or remove the memory and session state from the source profile.
  5. Copy the CLI command if you want to run the profile from a terminal. Paste it into your terminal and hit enter to activate the agent.
  6. Repeat steps 3-5 for each agent profile you need. Julian recommends giving each agent a different specialty, like keyword research, writing, or link building.
  7. Add profiles to a Kanban board so they can work together. The main profile (often called Julian) will triage incoming tasks and assign them to the right agent.

04How to Use the Profile Builder: Walkthrough and Examples

Julian demonstrates a real example called the Goldie SEO assembly line. It uses four Hermes agent profiles to create an optimized blog post. Here is how they worked together:

  • Keyword research agent – Received a topic, researched keywords, and produced a brief in markdown.
  • SEO outline builder – Read the keyword brief from the workspace and created an outline for the blog post.
  • SEO writer – Used the outline to write the full content of the blog post.
  • Internal link building agent – Read the finished page and inserted five contextual links relevant to the topic.

All four agents were added to a single Kanban board. A main profile called Julian triaged the task, moved it through to-do, ready, and running stages. You can see the workspace for each task, including any files created and notes about what was completed.

After the agents finished, Julian used a Hermes video agent to create a video summary of everything that was built.

You can also chat with each agent individually. If you need quick keyword research, you talk directly to the keyword researcher profile. The chat section shows conversation history with each profile.

05Results and Tests Shown in the Episode

Julian shows the results of the Goldie SEO assembly line in action. The four agents produced a fully optimized blog post that was deployed to a website. The output included:

  • A publish-ready blog post with internal links already inserted.
  • A keyword brief in markdown from the keyword research agent.
  • An outline in markdown from the outline builder.
  • An outreach plan generated by one of the agents.
  • A Kanban board showing the state of each task and what was completed.
  • A video created by the Hermes video agent that recaps the whole process.

Julian notes that the entire process from task creation to final output took only a couple of minutes. He also points out that the system can run on free models and free APIs, so token costs are low. The profiles all work under one Hermes instance, which makes coordination automatic.

06Tips, Limits and Mistakes to Avoid

Based on Julian's walkthrough, here are some practical tips and common mistakes to avoid:

  • Start with separate profiles for each specialty – Don't put all skills into one agent. Julian recommends giving each profile a distinct role, like keyword research or writing.
  • Use an agent operating system – Managing many agents through a terminal can get messy. Julian advises using a dashboard like the one inside the AI Profit Boardroom to keep everything organized.
  • Watch out for token usage – Even though you can use free APIs, coordinating multiple agents might still use credits if you pick paid models. Stick with free or local models to keep costs near zero.
  • Siloe projects with separate Kanban boards – If you run multiple teams, create separate boards for each project. This keeps tasks and agent profiles isolated.
  • Clone configs to save time – When creating a new profile, cloning an existing one speeds up setup. Just be sure to clear memory and session state if you want a clean start.
  • Test one agent at a time – Before building a full team, get each profile working individually. Then add them to the Kanban board.

07Who the Hermes Agent Profile Builder Is For and Why It Matters

The Hermes Agent Profile Builder is for anyone who wants to use multiple AI agents with different specialties to automate complex workflows. It is especially useful for:

  • SEO professionals – Julian's example shows how four agents can research, write, optimize, and deploy a blog post in minutes.
  • Content creators – You can have agents for outlining, writing, editing, and creating supporting media like videos.
  • Developers and tech enthusiasts – The CLI export and customizable profiles give you full control over each agent's behavior.
  • Business owners – Automate repetitive tasks by building teams of agents that work on different parts of a project simultaneously.

Why it matters: This approach turns AI agents from standalone tools into collaborative teams. Instead of one agent trying to do everything, you get specialists that excel at their own tasks and coordinate automatically. The result is faster, more reliable automation that can handle complex, multistep projects.